A lot goes into building your online presence, from establishing your business goals, to actually creating your different profiles and accounts on social media, to building a website (your home base), all the way to figuring out the best ways to engage and interact across these different mediums and on how to maximise your platforms for revenue generation.
Your online presence is the sum of all the online identities (business or personal) you have created and the interactions those identities have established, and participated in.
Online presence has a very broad reach, and when built successfully it can spread brand awareness and gain you fans, followers, leads, customers, and anything else you could ever want for your business.
There are basic and clear steps that you can take to build a successfu presence and gain the exposure and traction you desire.
Create A Strategy
In order to make the best out of your cyber space journey, there is a need to answer some basic questions so as to establish a clear path. Some of the questions you need to are;
- What are your goals?
- How will you track your progress?
- What are your engagement approach?
- What would be the key perfomance indicators?
The moment you have answers to these questions, you will build your online presence not because you are “supposed to”, but build it strategically so that it can help your overall business goals!
Build A Solid Platform
There is always a need to have your online foot print point to a home base or meeting point. And that meeting point starts with your website or landing page. It is a centralised place where people can go to learn more on what you have to offer or what you stand for. It also provides for ease of engagement with your content and how propspectives can contact you. Your website is your hub; make it as rich in content and conforable in navigation as possible . Easy-to-use navigation, an opt in giveaway , email list, a contact page, an about page are some key features of a solid platform.
Provide Consistent and Valuable Content
What content are you providing to your audience? Be it n your website, your socail media platforms, your messaging platforms, online forum, you should be looking out to offer cosnsistent and valuable content to your audience.
The attraction to any online identity begins with the content. And to maintain a progressive tragecteory, content consistency is key. This is what makes your audience keep coming back. It could be provide great product reviews with links leading to your ecommerce outlet or giving valuable tips or engaging entertainiment. Whatever is your content focus, enssure it is relevant and of good value to your audince.
Be social and engaging
Social media can be a GREAT marketing tool for gaining fans and followers, and once you have those followers, it helps you develop a strong relationship with those who know, like, and trust you. Consistency and credibility is key when it comes to engaging online. Your social media presence can also impact negatively on your overall online presence if your engament and content strategy is out of sync with your overall business goal. It is therefore necessary to create a social media management strategy fro onset or change a strategy to suite business goals.
Always Optimize Content and Platform
Search engine optimisation gives your website content the right visibility. In the same way, using theright tag on your social media postings enhances the reach of your content. So, it is important to pay conscious attending to tags and trends.